Almost nothing is complete without a good user experience (UX). UX is portrayed as an easy target to achieve, however many users quit because of bad UX and poor UI (User Interface). To increase the chance that your user will recommend your application, you need to connect to their emotions or get them to emotionally invest into the game, as people say. Users may not remember the colour of a button or the words from a small snippet of text, but they will remember the feeling that comes along with it. These days standalone games are becoming diminished because we live in the era of social media and online interaction. Creating a good community is extremely important when making a successful game. Almost all extremely successful games have a great community, as it makes the user feel more connected with both the game and the other players. Communicating and engaging with users further applies the feeling of being part of a community.