In a 2019 study contacted in USA by the Entertainment Software Association (ESA), 2018 was characterised as the record-breaking year with game-sales exceeding $43.4 billion. On the overall, 164 million adults, which accounts for almost half of the US population, played video games while more that 75% of all Americans had one gamer in their household. According to the Association for the UK Interactive Entertainment (UKIE), almost half of the UK population in 2017 spent $4.2 billion which makes us the 5th largest games market in the world.